The Coca-Cola brand has seen it’s market price fall sharply in a period of two days globally. This has been alluded to Portuguese soccer star Cristiano Ronaldo for snubbing the beverage.
Ronaldo substituted two Coca-Cola bottles with a bottle of water in a press conference at the ongoing Euros.
Coca-Cola has now registered a $4 billion fall in the share price. Ronaldo is a known fanatic when it comes to his health lifestyle.
The footballer takes much care of his health something that has seen him have a prolonged injury free career.
The incident was widely and positively received by fans who agree that carbonated drinks are not good for people’s health.
Right after this gesture, Coca-Cola saw its share price drop from $56.10 to $55.22.
Coca-Cola who are one of the official sponsors of the Euros came out to address the incident saying everyone has their own tastes and preferences.
“Everyone is entitled to drink their drink preferences with different tastes and needs.” Part of statement read.
A spokesperson of the tournament said players are offered different drinks and free to choose what they want.
“Players are offered water, alongside Coca-Cola and Coca-Cola zero sugar on arrival at our press conferences.”
Ronaldo is a big name amongst the pop culture who commands a huge following of over 700 million people on social media.